In this blog I will analyse two music videos from Lady Gaga commenting on genre, representation, target audience and video meaning.
http://www.youtube.com/watch?v=bESGLojNYSo&ob=av2e "Poker Face"-Lady Gaga Genre: The genre of this video is Pop. Representation: This video represents it's genre by having a regular dance routine during the chorus like most Pop video and included the artist wearing a variety of outfits. Target Audience:This videos main target audience are Lady Gaga fans who are mainly teenage girls aged 13-17. I think this because of the previous blog magazine readerships and YouTube views are mainly this age group are A, B and C1 audience however due to the news articles in the previous blog prove that her audience is a much wider base then what the NRS website. Meaning and Narrative: The video aim and meaning is slightly fun and relaxed I think the video sticks to the themes of the song by having a poker game occurring in the video and using props you would find in a game of poker. This makes the video easy to follow and similar to the wording of the song.
"Just Dance"-Lady Gaga
Again like the video above the genre is Pop; this is the main style of Lady Gaga
Representation:
This video represents the genre Pop as its a dance video which shows a giant party with lots of crazy outfits, it also represents the target audience as young people like to party and these are the majority of her fans
Target Audience:
The main target audience for this video are Lady Gaga fans who are usually females aged 13-17 I think this because of the previous blog magazine readerships and YouTube views are mainly this age group, I also found from the magazine readerships the majority of her fans are from social economic groups A,B and C1 this is also part of her target audience, however I feel people also from groups C2, D and E could also be fans but just might not read them magazines that she has featured in.
Meaning and Narrative:
The meaning of the video is about a party and everyone dancing around and having a good time, it also relates to the lyrical content of the song as the lyrics say "Just Dance" and that's when shots are of people dancing.
It is evident from "Just Dance" to "Poker Face" how her budget has changed; in "Just Dance" she had a small budget and the video was relatively simple however by "Poker Face" her video looks more budgeted and looks more professional as there are a variety of locations used unlike In "Just Dance" where a few locations are used.

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