This blog will be about the research conducted to establish the main target audience for the artist lady Gaga. Magazines: To start with i decided to find a magazine she had recently been in one 
of which was "vanity fair" I then used http://www.blogger.com/www.nrs.co.uk to find out the readership total and the socio economic groups which read this. The results were that in total 293,000 people read this magazine and that 217,000 of this total are from groups A,B and C1 only 75,000 of readers are from groups C2,D and E. When looking at the age group 212,000 readers are aged 15-44 and that 236,000 of readers are female.
of which was "vanity fair" I then used http://www.blogger.com/www.nrs.co.uk to find out the readership total and the socio economic groups which read this. The results were that in total 293,000 people read this magazine and that 217,000 of this total are from groups A,B and C1 only 75,000 of readers are from groups C2,D and E. When looking at the age group 212,000 readers are aged 15-44 and that 236,000 of readers are female. So from these statistics I have a rough idea on a target audience for her which is mainly females aged 15-44 in socio economic groups A,B and C1. However I can;t make a solid judgement just on this magazine as not all these readers may be Lady Gaga fans.
YouTube:
The next place I chose to research was http://www.youtube.com/ to fins out the number of views her videos received and also to check out where the majority of viewers were 
from, age and gender.
from, age and gender.This is for her video "bad romance" this map shows which countries have most watched this video the areas shaded in dark green are where the majority of people that watched this video are from. The map shows that the entire of America and Canada is in dark green and so is the majority of Europe; this information helps me understand that the majority of her fans are in these areas. The main gender that watch this video are females aged 13-17 followed by males aged 35-44. I find these statistics more reliable then the magazine ones because this is based on Lady gaga alone whilst the magazine was not.
FaceBook and News reports:
The next resource I used was FaceBook, I located her fan page and went to check how many fans she 
has, it showed 18,000,000, this gave me a rough estimation on how popular she actually is. A recent news report shows that lady Gaga is more popular then Obama on social networking sites, evidence like this proves that her fan base can't be limited to just one group; she is so popular that a large amount of the world are part of her fan base.
has, it showed 18,000,000, this gave me a rough estimation on how popular she actually is. A recent news report shows that lady Gaga is more popular then Obama on social networking sites, evidence like this proves that her fan base can't be limited to just one group; she is so popular that a large amount of the world are part of her fan base.When researching more about this artists I discovered she has so far sold 15 million albums and 55 million singles worldwide. In the majority of Europe and America her singles have all charted highly which gives an indication that she has a large fan base in these countries.
Below is the link to the news report about her fan base.
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